
May 2000
It’s quite scary how
effective the Microsoft PR machine has become. The
“official” launch of the operating system that has already
started providing patches before it ships is global news, and
even Jeremy Paxman (of whom more anon) gets up into a lather
about it all.
Have we lost our sense
of proportion, or was launch day just an example of a quiet
news day when there was nothing else happening..? Perhaps
Bill’s influence extends to plane hijackers, bombers and
indiscreet politicians, any one of which might have pulled a
neat stunt and provided an unfortunate distraction from the
Main Event from Redmond.
The W2000 predecessor
- Microsoft’s Windows NT operating system, had a very
interesting background that’s worth recalling. It spun out
of Microsoft’s soured relationship with IBM and OS/2
(remember that..?). OS/2 was originally supposed to be the OS
to end all OS’s, mostly by dint of an ability to run more
than one application at a time (multitasking), and did (does)
indeed have a number of very fine features in terms of
multitasking operation, but it was blighted by being born
before its time, when the necessary minimum practical 16Mbyte
of RAM cost several hundreds of pounds.
While IBM was plugging
away with OS/2, it’s erstwhile “partner” Microsoft got
frustrated trying to steer its agenda along with the
enormously inert mass of IBM, which still had a lot of
internal distraction from factions trying to prevent
microcomputers from knocking too much of the market away from
IBM’s historical cash cows of mainframes, minis and
terminals. So Microsoft devised and developed Windows NT
(remember, that originally stood for “New technology”..?
Many other suggestions have been offered since) with more than
a hint of the DEC mini/mainframe operating systems known as
VMS – the background of one of the key NT developers.
OS/2 and NT never did
have much in common, apart from an effort to run 16 bit and 32
bit Windows software “after a fashion”, and now that IBM
has all but given up on OS/2, despite its widespread
deployment in many heritage IBM projects (such as bank ATM
systems), NT was expecting to have the Intel platform to
itself for “serious” applications, where Windows’ 95/98
legendary delicacy could not be contemplated for serious
industrial deployment.
However, with the
realisation that OS/2 was going nowhere, IBM opted to start
chortling its support for Unix, in the shape of the popular
movement for Linux. Historically, IBM had tried long and hard
to impose it’s own version of Unix – AIX – on the Intel
market, but not surprisingly, the focus of AIX on IBM hardware
has stunted its acceptance in the wide open world of the
internet, and just as OS/2 lost its way, there’s every
chance that AIX will have to contrive a future for itself
outside all but IBM’s heartland users.
IBM
is not exactly out on a limb here, with a strange alliance of
business ranging form Sun to Oracle also promoting Linux as a
viable server operating system. There is more than a hint that
this alliance has been forced to come together to try and
counter the alternative scenario of “Microsoft Uber Alles”
In other words, if IBM
and Sun can’t have their own monopolies, then they will have
to do their best to derail Bill Gates’ plans, even if that
means the formation of unholy alliances and some one-eighty
about turns. And they can usually count on the remarkably
short memories of much of this market.
The bottom line is
that Windows 2000, although nicely face-lifted and with a new
set of bearings, is still struggling in many respects to match
Unix for portability and scalability, and will have many
months to go before the suspicious IT managers of the world
are comfortable enough to pin their missions on it. But we
were still invited to get deeply excited about all this by a
hysterical PR campaign and duly frenzied media.
On the evening of the
Windows 2000 launch, the event was even deemed by BBC2’s
News Night programme to be worthy of the Jeremy Paxman
treatment. For anyone that knows anything about the industry,
this interview was a curious affair, with Paxman barking off
about a total irrelevance (why MS has “intentionally”
designed Windows 2000 so it will not run on Sun hardware). But
Microsoft’s rather unimpressive spokesperson, Oliver Roll, was
obviously floored by this madman’s line of irrelevant
questioning, got flustered, and ended up at one point
repeating that Windows 2000 runs on more hardware platforms
than any other operating system. Excuse me..?
It’s a salutary
reminder, as if one were needed, that the mass media can be
off barking up the wrong tree, while their so-called “expert
witness” can sit there and be completely misleading –
leaving the average viewer completely misinformed. OK, so I
know a bit about this lark – but it does make me wonder just
how much misinformation is being poured forth by the media on
subjects where I foolishly rely on them to advise me.
There has to be a
better way of handling life’s increasingly more complex news
issues other than giving the task to some media generalist
with the ego the size of a large planet. It is interesting to
see that the Internet is starting to show signs of pitching up
entirely new concepts in news reporting where genuine expert
comment can be applied to ensure that the Paxman factor is
mitigated. Check out www.slashdot.org
and see for yourselves. If only all news were to be reported
this way…
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