
June 2001
Regulars will recall I
bought a Sony Vaio notebook PC last year in a fit of
impatience to see if portable digital video was at last really
for real. There I was, trapped in Tottenham court road with
the Amex card and a lust for portable video-compatible
computing. I was suckered by a Vaio Z600E and a whole heap of
neat bits including the lovely PC100a DV camera/recorder. It
was love at first swipe.
I quickly learned that
this was a triumph of style over function, and that my Vaio
with its 25 minute (both sense of that word)
battery was going to be a source of much frustration. I
tried to warn you all, but several people I know also bought
Sony Vaios (God, they do look lovely, and you trust
that Sony brand, don’t you..?)
The Sony support
website list a load of numbers that are only available Monday
to Friday 9-5. As ever, I wanted to get support at a weekend
– you know that time of the week when anyone will sell you
anything but no one wants to know anything about customer
support.
In fact, I now know
what happened to that bloke after Hannibal fried and ate his
brain – Sony gave him a job creating web sites. What a
series of global mazes they have managed to produce around
their name and brand. The
support website at http://www.vaio-link.com/
is possibly one the most pointless mazes of blather you
will ever see anywhere; it’s hot on trying you sell you
stuff directly (are you paying attention all you Sony
dealers..?) but I guess if I had a brand like Sony, I’d be
tempted to milk it for all its worth. After all, pretty much
all that any Sony can do is switch sell to another brand with
a bigger margin since
Sony is so well exposed and the prices are so consistent.
The vaio web site is
also rather slow. In fact, it’s dreadfully slow, a
truly awful effort. But I eventually found the keyword search,
and told it some screws were missing. This is what the website
said:
·
Under
the terms and conditions of your guarantee, physical damage is
considered out of warranty. Please contact VAIO Link for
further information concerning out of warranty repairs.
Well, I’ll be
buggered. Although it appears I won’t be “screwed” by
Sony, who make a system where the screws fall out (and I
really don’t carry it around much – it’s a standing joke
around here that the wretched thing sits on the corner of my
desk most of the time.
And I would like to
add that after my initial tirade on the non-standardness of
the DV interface and other DV editing software, I have never
had a satisfactory response to the matter of the Vaio’s
non-standard IEE1384 input to Premiere.
In case you find
yourself out of work as a result of your notebook having let
you down, the Sony web site also invites job applications, and
there is this rousing message awaiting you:
“Making a revolution
means mobilising all your available forces and resources,
concentrating all your talents and abilities, with all the
strength of your convictions. All directed towards that one,
absolute objective: a better society and a better quality of
life.”
What a load of Old
Bollocks. Shame on you Sony. All I wanted to do was to order 4
spare screws because you can’t make a notebook where the
screws don’t randomly drop out, and you talk of a better
quality of life ..? Spare me.
Now, here’s some
free consultancy Sony – stick to making neat video cameras
and stuff like that. The Vaio project is a brave attempt at
creating a business that uses the web for most support and
information, but the maze of sites you have created are
hopelessly scrambled with no sensible navigation. And if you
want to be the complete “virtual brand” then offer
7x24x365 human support. What’s the chance that anyone who
needs support on a computer is de facto prevented from
accessing the web..?
The web efforts
contain a grotesque excess of style and a sad lack of
function. Forget frames, forget Java – just get something
that hangs together and works consistently first. And don’t
abandon the phones at 5pm, please.
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